KOVE Beauty Co. Media Package

Brand Overview

KOVE Beauty Co. is a bold glam beauty brand created for the girls who love confidence, luxury, and beauty that makes a statement. We offer beauty essentials designed to help every customer feel polished, feminine, and unforgettable.

Launching July 25, 2026, KOVE Beauty Co. is building a luxury pink beauty experience centered around gloss, lashes, lip kits, eyeshadow palettes, and beauty bundles.

Brand Tagline:
The Plug For All Things Beauty

About KOVE Beauty Co.

KOVE Beauty Co. is more than a cosmetics brand — it is a beauty destination for the main characters, soft life lovers, boss girls, and glam queens. Our products are made to elevate everyday beauty routines with high-impact, photo-ready, confidence-boosting essentials.

From glossy lips to statement lashes and bold palettes, KOVE Beauty Co. brings together glam, femininity, and luxury in one beautiful brand experience.

Mission Statement

Our mission is to provide high-quality, stylish, and confidence-building beauty products that help women feel beautiful, powerful, and put together every day.

Brand Aesthetic

KOVE Beauty Co. is known for a luxury glam look with feminine energy.

Visual Style:

• Hot pink, soft pink, and gold accents

• Glossy, feminine, luxury visuals

• Glam beauty photography

• Clean, bold, high-end product presentation

• Soft-girl meets boss-girl energy

Brand Personality:

• Confident

• Girly

• Glamorous

• Luxury-inspired

• Trendy

• Bold

• Feminine

Product Categories

KOVE Beauty Co. offers beauty products including:

• Lip Gloss

• Lip Liners

• Lip Kits

• Lashes

• Lash Glue

• Eyeshadow Palettes

• Beauty Bundles

• Limited Collection Drops

Signature Collections

KOVE Beauty Co. collections are designed around different beauty moods and personalities.

The Main Character

For the girl who owns every room she walks into.

Pretty Pressure

Soft, pretty, polished, and always on point.

Bad Intentions

Bold glam, statement beauty, and confident energy.

Soft Life

Feminine, effortless, glossy, and soft-girl inspired.

Bossed Up

Powerful, elevated, and made for the beauty CEO mindset.

Target Audience

KOVE Beauty Co. speaks to beauty lovers who want products that feel trendy, feminine, and luxurious.

Primary Audience:

• Women ages 16–65

• Beauty lovers

• Lip gloss and lash customers

• Makeup beginners and beauty enthusiasts

• Trend-driven shoppers

• TikTok and Instagram beauty audiences

• Customers who love pink, glam, luxury, and statement beauty products

Social Media Presence

Instagram: @shopkovebeauty
TikTok: @shopkovebeauty
Website: www.shopkovebeauty.com

Launch Date

Official Launch: July 25, 2026

KOVE Beauty Co. will launch with a glam beauty collection focused on lips, lashes, and statement beauty essentials.

Collaboration Opportunities

KOVE Beauty Co. is open to collaborations with influencers, creators, beauty professionals, photographers, makeup artists, and lifestyle brands that align with our glam feminine audience.

Collaboration Options

PR Package Collaboration
Creators receive KOVE Beauty Co. products in exchange for honest content and social media exposure.

Sponsored Content
Paid content partnerships for creators who can promote KOVE Beauty Co. through engaging beauty videos, photos, reviews, tutorials, and lifestyle content.

Product Reviews
Creators test and review KOVE Beauty Co. products through Instagram, TikTok, YouTube Shorts, or written reviews.

Unboxing Content
Luxury PR package unboxing videos featuring KOVE Beauty Co. packaging, products, and first impressions.

Get Ready With Me Content
Beauty creators use KOVE Beauty Co. products in makeup routines, everyday glam routines, or night-out looks.

Giveaway Partnership
KOVE Beauty Co. partners with creators or brands to host beauty giveaways and increase audience engagement.

Affiliate / Brand Ambassador Program
Selected creators receive a custom discount code and commission-based opportunities.

Content Deliverables

Suggested creator deliverables may include:

• 1 Instagram Reel

• 1 TikTok Video

• 1 Instagram Story Set

• 1 Product Unboxing Video

• 1 Product Review Video

• 3–5 Product Photos

• 1 Get Ready With Me Video

• 1 Link or Discount Code Mention

Deliverables can be customized based on the campaign, creator audience, and collaboration type.

Ideal Creator Match

KOVE Beauty Co. is looking to work with creators who:

• Love beauty, glam, cosmetics, lashes, and lip products

• Create high-quality beauty or lifestyle content

• Have an engaged audience

• Align with a feminine, pink, luxury glam aesthetic

• Can showcase products clearly and confidently

• Are active on TikTok, Instagram, YouTube Shorts, or beauty platforms

Campaign Goals

KOVE Beauty Co. collaborations are designed to:

• Build brand awareness before and after launch

• Increase website traffic

• Grow Instagram and TikTok visibility

• Generate product excitement

• Drive launch-day sales

• Build trust through creator content

• Increase email list sign-ups and product interest

Brand Voice

KOVE Beauty Co. speaks with confidence, luxury, and feminine energy.

Tone:

• Glamorous

• Confident

• Fun

• Trendy

• Bold

• Feminine

• Polished

Sample Brand Phrases:

• Beauty made for the main character.

• Gloss, glam, and confidence in every product.

• Your beauty plug has arrived.

• Soft life beauty with boss energy.

• The Plug For All Things Beauty.

Sample Captions for Collaborations

Caption 1

The beauty plug has officially arrived. I tried KOVE Beauty Co. and the glam is giving luxury, confidence, and main character energy. 💕✨

Caption 2

Soft life glam starts here. Obsessed with these beauty essentials from KOVE Beauty Co. — glossy, feminine, and photo-ready. 💄💕

Caption 3

If you love lashes, gloss, and glam beauty products, you need KOVE Beauty Co. on your radar. Launching July 1, 2026. 💕

Sample Hashtags

#KOVEBeautyCo #ShopKOVEBeauty #BeautyBrand #BeautyInfluencer #LipGlossLover #LashBrand #MakeupBrand #BeautyLaunch #GlamBeauty #PinkBeautyBrand #LuxuryBeauty #MainCharacterEnergy #SoftLifeBeauty #BeautyPR #PRPackage

PR Package Concept

The KOVE Beauty Co. PR package may include:

• Branded pink luxury mailer or box

• Product samples

• Thank-you card

• Product information card

• Discount code

• Social media tag instructions

• QR code linking to website or launch page

PR Package Insert Copy

Welcome to KOVE Beauty Co.

Thank you for being part of the KOVE Beauty Co. glam experience. We created this package for beauty lovers who know confidence starts with the details — the gloss, the lashes, the glow, and the energy.

We would love to see how you style your KOVE Beauty Co. favorites. Tag us at @shopkovebeauty and use #KOVEBeautyCo for a chance to be featured.

The Plug For All Things Beauty

Collaboration Inquiry Email Template

Subject: Collaboration Opportunity with KOVE Beauty Co.

Hello,

My name is Trechelle Leflore, founder of KOVE Beauty Co., a glam beauty brand launching July 25, 2026. KOVE Beauty Co. focuses on beauty essentials including lip gloss, lashes, lip kits, eyeshadow palettes, and beauty bundles with a bold pink luxury aesthetic.

We are currently looking to partner with beauty creators, influencers, and brand-aligned creatives for product reviews, unboxings, Get Ready With Me content, sponsored posts, and PR package collaborations.

We would love the opportunity to connect and discuss a possible collaboration that aligns with your audience and our upcoming launch.

Thank you for your time. I look forward to hearing from you.

Best,

Trechelle Leflore
Founder, KOVE Beauty Co.
Email: shopkovebeauty@gmail.com
Instagram: @shopkovebeauty
Website: www.shopkovebeauty.com

Contact Information

Founder: Trechelle Leflore
Brand: KOVE Beauty Co.
Email: shopkovebeauty@gmail.com
Instagram: @shopkovebeauty
TikTok: @shopkovebeauty
Website: www.shopkovebeauty.com

Final Brand Statement

KOVE Beauty Co. is building a beauty experience for customers who want to feel confident, feminine, polished, and powerful. With a luxury pink aesthetic and beauty products made for everyday glam, KOVE Beauty Co. is ready to become the go-to plug for all things beauty.